February 4, 2019

Growing Trend of Consumer Internet Companies Entering Financial Services

Have you ever checked out the Google Trends for FinTech? There is a debate about when the word was first used – you get a different result depending on the Google result you click on. But it wasn’t until 2014 that there was a meaningful uptick in the collective conscience of people Googling about FinTech. And today, FinTech is the ‘place to be’ for consumer internet giants with Google Pay and WhatsApp Pay being the talk of the FinTech fraternity. Consumer internet companies have ruled the smartphone era over the last decade and a half. Now, many unicorns in this space are attempting to ease financial services to aid their core commerce layers. It’s not too different – when you look back, large business conglomerates of yesteryears have ventured into financial services to foster their core B2C businesses (think Tata Group or Reliance Group in India catering to their retail…

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